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The study will explore how individuals encounter tree pests and diseases in different contexts and assess the role of media coverage and various forms of risk communication in raising awareness. The project will examine how concern has developed over time and identify the different "hazard sequences" that may have influenced perceptions and understandings of risk in these cases. The research will contribute to the policy evidence base by defining the nature of public concern about this important issue, drawing lessons for future risk communication and engagement.
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