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Project website https://www.imperial.ac.uk/unpick/

Specific objectives:

1. To develop a social risk analytical framework in order to better understand the nature, extent and likely future development of public risk concerns in relation to invasive tree pests and diseases.

2 To demonstrate in three tree pest and diseases the way risks and uncertainty have been framed and communicated by scientists, policymakers and biosecurity professionals over the course of outbreaks in their role as risk amplification stations.

3. To further document and analyse from secondary sources the role of traditional and social media in the communication and interpretation of tree health risks during these outbreaks.

4. To analyse and compare the resulting public risk concerns and understandings of observing, affected, engaged and general publics in relation to these outbreaks.

5. To identify public engagement and risk communication implications of the work by exploring approaches and mechanisms with policymakers, risk managers and communicators how they can become more responsive to, and engaged with, public risk concerns.

This project is in partnership with University of Bath and Forest Research.

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